First Year Experience Office

Orientation Assistant and Designer // Ithaca College, Ithaca, NY

Elena Haskins Ithaca College First Year Experience

“Words Have Power” series

Client: The First-Year Experience office (FYE) hosted events and provided resources to new students on campus. The largest event is Summer Orientation, in which first-year students must attend a 3 day session comprised of workshops, training, schedule and team building.

Target Audience: First- year students

Task: I needed to create a visual campaign for a public service announcement for inclusivity on campus.  The theme was the power of language.

Goal: I aimed to reframe the way we think about derogatory terms in a colorful and eye-catching way.

Key Skills: Illustrator, graphic design, copywriting