First Year Experience Office
Orientation Assistant and Designer // Ithaca College, Ithaca, NY
“Words Have Power” series
Client: The First-Year Experience office (FYE) hosted events and provided resources to new students on campus. The largest event is Summer Orientation, in which first-year students must attend a 3 day session comprised of workshops, training, schedule and team building.
Target Audience: First- year students
Task: I needed to create a visual campaign for a public service announcement for inclusivity on campus. The theme was the power of language.
Goal: I aimed to reframe the way we think about derogatory terms in a colorful and eye-catching way.
Key Skills: Illustrator, graphic design, copywriting